Amber Poivre

Ajmal’s story began with Haji Ajmal Ali, whose early experience with the oud trade in Assam led him to open a shop in Mumbai in 1951. That connection to aromatic wood remains an important part of the brand’s identity.

The range includes perfume oils, attars, and spray fragrances, giving different expressions to its heritage. Oud appears alongside flowers, spices, woods, and warm accords across the collection. Ajmal offers a broad entry into perfumery shaped by Indian roots and a long relationship with the Middle Eastern fragrance tradition.