Andrea Charls, known as Curly Scents, has established herself as a major influence in the fragrance world through her engaging content on YouTube and Instagram. Since launching her YouTube channel in 2019, she has built a strong following, captivating audiences with her fun and insightful fragrance reviews. Her ability to break down scent profiles in an entertaining yet educational way has made her a trusted voice in the community.

Her impact in the industry was highlighted when Dossier Perfumes featured her on a Times Square billboard in New York City, a testament to her growing recognition and influence. She has also been featured in Le Parfum Magazine, where she shared her expertise on how to build the perfect “Couple’s Fragrance Wardrobe.”

Andrea’s credibility as a fragrance expert was further cemented when she was invited as a speaker at ScentXplore 2020, an international niche perfumery convention where she appeared alongside some of the top fragrance creators and industry experts. Over the years, she has collaborated with numerous high-end fragrance brands, reviewing and helping her followers discover new and unique scents, including SBOY by Draco.

Beyond content creation, Andrea is also one of the founders of Fragrance Academy, a platform dedicated to educating fragrance enthusiasts and deepening their appreciation for the art of perfumery. Her passion for fragrances, combined with her expertise and engaging personality, has made her one of the most respected and influential voices in the fragrance industry today.

GLOBAL IMPACT

Curly Scents has gained a global influence across many social media:

• YouTube: 262K subscribers with 38 million channel views;

• TikTok: 104K with 1.6 million likes;

• Instagram: 97K followers;

* - data stats as of March 2025.

Andrea Charls, known online as Curly Scents, is a Cyprus-born, internationally acclaimed fragrance influencer, content creator, and singer.

Currently based in New York, NY, Andrea has spent over 13 years in the United States, building a reputation as a trusted voice in the fragrance industry.

Her passion for fragrances shines through her fun, approachable, and sometimes quirky content, where she explores and reviews perfumes, offering honest critiques, scent recommendations, and tips on how to wear fragrances.

Beyond perfume, Andrea is also a talented singer, deeply passionate about both pop music and traditional Cypriot music.

Curly Scents: A Unique & Influential Voice in the Fragrance Community

Curly Scents’ content revolves around exploring and reviewing fragrances with a fun, approachable, and sometimes quirky tone.

She breaks down scent profiles in a way that is easy to understand for both fragrance aficionados and newcomers, adding personal anecdotes and humor. Her videos often focus on scent recommendations, tips on how to wear perfumes, and honest critiques, blending entertainment with educational content that appeals to a broad audience.

Andrea Charls has gained widespread recognition for her authentic, engaging, and insightful content, making her a trusted expert in the fragrance community. Her participation in major fragrance events, along with brand collaborations and media features, has solidified her as one of the most influential voices in the industry.

With her dual passion for music and fragrances, Andrea continues to captivate audiences worldwide, offering a unique and refreshing approach to the world of perfumery.