Michella Curly, widely known as CurlyFragrance, has built a strong reputation in the fragrance community through her in-depth reviews and engaging content. Her YouTube channel has become a go-to source for fragrance enthusiasts, featuring expert insights on both niche and designer perfumes.

She is credited with inventing the popular “Panty Dropper Fragrances” video format, a series that highlights seductive and highly complimented men’s scents. Additionally, she coined the term “Nosegasm”, capturing the exhilarating experience of encountering an incredible fragrance.

Her channel features standout videos such as “10 Fragrances That Last Over 24 Hours” and “10 Designer Fragrances That Smell Like Niche Fragrances,” helping countless viewers discover long-lasting and unique scents.

Beyond content creation, Michella expanded her influence into fragrance development. She launched her own fragrance brand, Ryziger Parfums, and introduced Attraction Fatale, a men’s fragrance designed to captivate with its powerful and seductive scent profile.

Michella CurlyFragrance’s journey into the fragrance industry began with her passion for scents and her ability to articulate their complexities in a way that resonates with a wide audience. Her YouTube channel, CurlyFragrance, quickly gained traction, attracting a loyal following of fragrance lovers eager for her honest opinions and expert comparisons.

Her content stands out for its mix of entertainment and in-depth fragrance knowledge, often highlighting longevity, uniqueness, and value for money. She has successfully bridged the gap between casual fragrance lovers and serious collectors, making her channel a staple in the fragrance community.

Driven by her love for perfumery, she took the next step by creating Ryziger Parfums, a brand that reflects her refined taste and deep understanding of the fragrance world.

CurlyFragance sure knows what men want.

Michella’s influence and expertise have earned her significant recognition within the industry. Notably, her collaboration with Zaharoff, which resulted in the fragrance Of the Immortals, was nominated for “Packaging of the Year” (Prestige/Popular) by the Fragrance Foundation Awards. This nomination highlights her ability to contribute creatively not only to fragrance selection but also to design and presentation.

With a growing global audience and a signature fragrance brand, CurlyFragrance continues to shape the fragrance industry, bringing high-quality insights, engaging content, and her own innovative creations to the forefront.