- Launched Instagram and YouTube channels dedicated to fragrance in 2016.

- Attended Esxence in 2018 and 2019, building industry relationships and discovering new niche brands.

- Founded JOESCENTME Consulting LLC in 2020, helping perfume brands gain exposure and distribution.

- Partnered with ScentXplore from 2019 to 2024, contributing to the event’s success and growth.

- Created XXX Hardcore Oud in collaboration with Preproduction Perfumery in 2023.

- Developed a fragrance with Scents of Wood in 2025, further showcasing his creative influence in the industry.

Joseph Secu, better known as JoeScentMe was born on September 28, 1979 in place of birth.

With decades of passion, experience, and expertise in the world of perfumes, JoeScentMe has dedicated his life to inspiring others on their fragrance journey. From childhood scent memories to curating niche perfume collections, his deep understanding of perfumery is unparalleled. Through his influential presence on social media, extensive industry connections, and the creation of JOESCENTME Consulting LLC, he has helped brands gain recognition and consumers find their signature scents. His credibility is further solidified by his direct involvement in the industry’s most prestigious events, collaborations with elite perfume houses, and multiple award nominations.

JoeScentMe aka Joe Secu (Joseph Secu born September 28, 1979) has been deeply immersed in the world of fragrance from an early age. His passion for perfumes began in childhood, developing a keen sense for scents and an enthusiasm for exploring new olfactory experiences. As he grew older, he built a collection of designer and niche fragrances, refining his taste and expertise.

In the summer of 2016, JoeScentMe launched his Instagram and YouTube channels, marking the beginning of his influential presence in the fragrance community. His authentic and knowledgeable content quickly gained traction, leading him to attend the prestigious Esxence niche perfume trade show in Milan in 2018 and 2019. These experiences expanded his network, deepened his understanding of niche perfumery, and paved the way for future collaborations.

By 2020, he founded JOESCENTME Consulting LLC, a company dedicated to assisting both emerging and established perfume houses in gaining visibility and securing distribution channels in the U.S. market. His consulting efforts have helped numerous international brands navigate complex logistics and expand their reach. As his influence continued to grow, he became a key figure in the industry, working with major perfume expos and brands worldwide.

Nominated for the Perfumista Award in 2022, 2023, and 2024, a testament to his contributions to the fragrance industry and his influence within the community.

JoeScentMe’s journey is a testament to his relentless passion for perfumery and his dedication to fostering a more informed, engaged, and inspired fragrance community.