JoeSCENTMe has made a significant impact in the fragrance industry through his passion, expertise, and strategic collaborations. His journey began in 2016, when he launched his Instagram and YouTube channels dedicated to fragrance, quickly establishing himself as a trusted voice among enthusiasts and collectors.

As his influence grew, he attended Esxence in 2018 and 2019, one of the world’s most prestigious fragrance expos. These experiences allowed him to build relationships with industry leaders and discover new niche brands, further expanding his knowledge and credibility in the space.

In 2020, he took his expertise to the next level by founding JOESCENTME Consulting LLC, a company dedicated to helping perfume brands gain exposure and secure distribution. His ability to bridge the gap between brands and consumers has made him a sought-after consultant in the industry.

His commitment to the fragrance community was further demonstrated through his partnership with ScentXplore from 2019 to 2024. His contributions played a vital role in the event’s growth and success, helping elevate it into a major gathering for fragrance enthusiasts and professionals alike.

JoeScentMe’s passion for fragrance creation led him to collaborate with Preproduction Perfumery in 2023 to develop XXX Hardcore Oud, a bold and distinctive scent that reflects his unique vision. Building on this momentum, he worked with Scents of Wood in 2025 to create another fragrance, further showcasing his creative influence and deep understanding of the art of perfumery.

Through his content, consulting, and collaborations, JoeScentMe continues to leave a lasting mark on the fragrance world, helping shape its future while sharing his passion with a global audience.

With decades of passion, experience, and expertise in the world of perfumes, JoeScentMe has dedicated his life to inspiring others on their fragrance journey. From childhood scent memories to curating niche perfume collections, his deep understanding of perfumery is unparalleled. Through his influential presence on social media, extensive industry connections, and the creation of JOESCENTME Consulting LLC, he has helped brands gain recognition and consumers find their signature scents. His credibility is further solidified by his direct involvement in the industry’s most prestigious events, collaborations with elite perfume houses, and multiple award nominations.

JoeSCENTMe aka Joe Secu (Joseph Secu born September 28, 1979) has been deeply immersed in the world of fragrance from an early age. His passion for perfumes began in childhood, developing a keen sense for scents and an enthusiasm for exploring new olfactory experiences. As he grew older, he built a collection of designer and niche fragrances, refining his taste and expertise.

In the summer of 2016, JoeScentMe launched his Instagram and YouTube channels, marking the beginning of his influential presence in the fragrance community. His authentic and knowledgeable content quickly gained traction, leading him to attend the prestigious Esxence niche perfume trade show in Milan in 2018 and 2019. These experiences expanded his network, deepened his understanding of niche perfumery, and paved the way for future collaborations.

By 2020, he founded JOESCENTME Consulting LLC, a company dedicated to assisting both emerging and established perfume houses in gaining visibility and securing distribution channels in the U.S. market. His consulting efforts have helped numerous international brands navigate complex logistics and expand their reach. As his influence continued to grow, he became a key figure in the industry, working with major perfume expos and brands worldwide.

JoeSCENTMe is a renowned fragrance expert and collector, owning one of the largest perfume collections in the world. Known for his deep knowledge of each fragrance and his unbiased, honest reviews, he has become a trusted voice in the fragrance community.

Nominated for the Perfumista Award in 2022, 2023, and 2024, a testament to his contributions to the fragrance industry and his influence within the community.

JoeScentMe’s journey is a testament to his relentless passion for perfumery and his dedication to fostering a more informed, engaged, and inspired fragrance community.