FRAGRANCE INFLUENCER #1

Jeremy Fragrance began his journey as a YouTube video blogger in 2014, pioneering a new storytelling approach that revolutionized fragrance reviews. His innovative style quickly made him the world’s #1 fragrance influencer.

Before Jeremy, fragrance reviewers typically filmed themselves sitting in a room, discussing perfume notes, ingredients, and longevity in a technical manner. Jeremy transformed the landscape by focusing on the emotional impact of fragrances - helping millions find the perfect scent for every occasion.

He redefined visual storytelling by taking his reviews to the streets, engaging with real people to capture their genuine reactions to different fragrances. This dynamic and engaging approach set a new industry standard for fragrance reviews.

Jeremy’s first YouTube video compared Jean Paul Gaultier’s Le Male with Paco Rabanne’s 1 Million. His videos quickly went viral, making him the most subscribed fragrance creator on YouTube. Leveraging his popularity, Jeremy launched a record-breaking Kickstarter campaign to fund his own fragrance: Office for Men.

THE BIRTH OF FRAGRANCE ONE

Jeremy dreamed of creating the perfect fragrance for every occasion - without compromises or budget limitations.

To bring this vision to life, he partnered with master perfumer Alberto Morillas to craft the first bottles of Office for Men. However, Jeremy wanted to keep the brand independent and community-driven, rather than turning it into another corporate label.

In response, he launched a Kickstarter campaign, which became the most successful fragrance crowdfunding campaign in history, backed by thousands of supporters. And so, Fragrance One was born.

SHORTS & REELS REVOLUTION

A few years later, Jeremy expanded his presence to Instagram and, in 2022, to TikTok.

Recognizing the rise of short-form content, he reinvented himself once again - merging fragrance reviews with music and dance. This fresh, high-energy approach captivated a new generation of fragrance enthusiasts.

REINVENTING ASMR

In 2024, Jeremy revolutionized content for a third time by introducing ASMR fragrance reviews- a first in the industry.

His ASMR video of SBOY by Draco For Him went viral, amassing almost 10 million views and further solidifying his role as a trendsetter in digital fragrance content.

GLOBAL IMPACT

Jeremy Fragrance has become a global cultural phenomenon:

• TikTok: 10+ million followers, 200 million likes, and nearly 20 billion views;

• Instagram: 3.5 million followers;

• YouTube: 2.48 million subscribers with 370 million channel views;

• Facebook: 1 million followers.

* - data stats as of March 2025.

Jeremy's influence is now so massive that people dress up as him for holidays and special events, proving his lasting impact on pop culture and the fragrance industry alike.

Daniel Schütz (born Daniel Średziński on February 5, 1989), better known as Jeremy Fragrance, was born to Polish immigrants in Oldenburg, Germany. He spent a brief period living in the Holzlar district of Bonn before settling elsewhere.

At some point in his life, he changed his surname to Schütz.

Jeremy developed an early interest in dance through school theater, which led him to take a part-time job at the Oldenburg State Theater. In 2007, he began producing private dance tutorials.

From 2008 to 2010, he performed under the stage name Jeremy Williams and was a member of the casting band Part Six, which ultimately failed to gain widespread success. He later joined the music project Golden Circle and, in 2011, released a solo track titled “All of Me.”

Alongside his artistic pursuits, Jeremy studied industrial engineering while working as a model.

In 2014, he rebranded himself as Jeremy Fragrance and launched his YouTube career, which quickly gained traction. He later expanded his digital presence to Instagram and, in 2022, to TikTok, solidifying his status as a global fragrance influencer.

In 2018, his video “5 Reasons to Wear Fragrances” won the FiFi Award for Best Perfume Vlog at The Fragrance Foundation awards in New York. 

That same year, a Kickstarter campaign aiming to raise 25,000 euros for his own fragrance ended up generating nearly 800,000 euros, leading to the launch of his own perfume collection online.

By 2022, Schütz claimed to earn “tens of thousands of euros” per video, with his main income coming from his fragrance line rather than advertising contracts.

In November 2021, Schütz was invited by Pakistani Prime Minister Imran Khan to a PR event alongside actors from the Turkish series Diriliş Ertuğrul. He also mentioned having connections with the ruling family of the UAE.

Schütz has appeared on shows like Late Night Berlin, Leeroy Matata’s YouTube channel, and World Wide Wohnzimmer. 

In November 2022, he briefly participated in the reality show Promi Big Brother, leaving after six days. His journey was captured in the documentary Jeremy Fragrance - Number One: From Promi-Big-Brother Back into the World, which aired on Sat.1 in December 2022.