Erba PuraEau de Parfum for Men
3.4 oz / 100 ml
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Erba Pura by Xerjoff is an olfactory jewel—a fragrance that opens a door to a private garden at dawn—dew‑sparkled paths, quiet fountains, and pale light over silk‑soft petals; an intimate world of quiet power. It wears like couture on skin: silk and warmth in perfect equilibrium, luminous, refined, and quietly commanding.
The experience glides from a crystalline first impression to a velvet‑draped heart, before settling into a lingering aura of polished woods and glowing musks. Light and shadow trade places in a choreography of texture—crisp, radiant facets softening into amber glow and intimate depth. The trail is seamless and memorable: a signature of quiet power and modern grace.
Presented in Xerjoff’s sculptural flacon, Erba Pura is more than perfume: it is a rare story bottled—exclusive, timeless, and deeply romantic—crafted for those who prefer their luxury to whisper and endure.
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Est. 1966
Driven by creative visionaries Sergio Momo (formerly a painter and designer) and Dominique Salvo, Xerjoff launched its first collection—the richly adorned 17/17 Stone Label—in 2007, followed by the luxurious Shooting Stars line in 2009 .
Their perfume bottles often feature semi-precious stones, meteorite fragments, and gold-plated details. A standout design element is their iconic cap, inspired by the Egyptian Deshret (the red crown of pharaohs) from Turin’s Egyptian Museum .
Xerjoff also revived the 19th-century Casamorati brand in 2009, bringing its classic beauty into contemporary haute perfumery . As of today, the house offers over 180 original fragrances, sold in more than 125 countries, with 13 boutiques across the globe .
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