Lys Toscana

Premiere Note was launched in 2014 and centers its perfume identity on travel and aromatic materials from different parts of the world. Its current presentation uses winds and the compass rose as symbols of movement and discovery.

Collections such as The Mistral Blow and The Baikal Winds organize fragrances within that geographical imagination. The house has refreshed its packaging and story while retaining established scents and adding new creations. Premiere Note connects material-led perfume composition with the atmosphere of a journey, giving each fragrance its own place in the collection.