Fortuna

Electimuss is a British perfume house inspired by the art, ambition, and sensory richness of ancient Rome. An Electimuss fragrance collection by Michael Boadi debuted in 2013; the current house’s founders date their own launch to 2015.

Its creative direction connects Roman references with contemporary compositions rather than attempting to recreate ancient recipes. The collection emphasizes expressive materials and richly developed scent structures. Electimuss gives historical inspiration a modern setting, combining a London identity with a continuing fascination for Italy and its cultural legacy.