Alexandros

Re Profumo Venezia began as a meeting of literature and perfumery, drawing inspiration from Fulvio Fronzoni’s novel Re Profumo. Fragrance curator Celso Fadelli and the Intertrade creative team translated characters and atmospheres from the book into a perfume collection.

Venice provides an important imaginative setting, connecting romance, dreamlike scenes, and theatrical character. Fragrances including Alèxandros, Adone, Ekstasis, Sogno d’Amore, and Superuomo belong to this narrative world. The project approaches perfume as another way to experience a story, with each composition offering its own interpretation.